Yellow Pages Change is Needed

The other night I came home, late and as I stumbled to find the key to the front door, I tripped over the latest yellow pages which had been left at my door. "Not happy"

Ok, so why did they deliver them!

I don't use them, nor according to some recent press releases does half of the population.

I don't need anymore yellow pages to prop up computer screen, two is enough and they don't wear out.

Who actually still uses the Yellow pages print version for actually looking up things?

I don't, and it seems I am not alone. Very few people actually use the Yellow Pages as a source of information.  In one report I read, it seems that somewhere around 13m Australians did not use the yellow pages last year.

Why because most can find it quicker and more easily on-line, through a variety of sources. Not only is the information easier to find online, it is more up to date and more informative. For a more detailed analysis on the decline of the yellow pages, read my hub decline of traditional media.

And going on line is better for the planet!

Sounds ridiculous doesn't it. But think about this.

• How many trees were slaughtered around the world to produce the annual yellow pages?
• How much fuel and energy was consumed in cutting down the trees, processing it to paper, printing it (including the toxic waste from the printers), fuel used to deliver it and then
  
• The energy by waste recycling companies to collect last years and probably 30-40% of this years (immediately dumped) and then process them into something useful.

Yellow pages print version has to be up there with Cattle in being a major identifiable source of global warming!

The Yellow Pages print version must be stopped or at least give people the choice not to have it delivered. If not for the sake of the planet, then at least for the sake of my foot!

Here are some specific statistics on the decline of traditional media advertising channels