Hubs 1-8 (updated every 30 minutes)sort by Hot Best Latest
81Advertising effectiveness - the decline of traditional media
There is structural change going on in the world of advertising, in part it is being accelerated by the global downturn. The structural changes relate to the decline of traditional advertising stalwarts,...
6 comments64Creating a digital marketing/ advertisng platform - beyond the rhetoric
In a recent hub we discussed the decline of traditional media (including yellow pages, print and TV) as a source of advertising effectiveness to create sales leads. Research has shown that such media is still...
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72Business Explanation of Social Media Marketing
Many businesses get confused by Social Media Marketing. If you are new too it is understandable - given the plethora of jargon, sites and even icons/ images. So let's explain it in terms we can all relate...
3 comments65Effective Management of Digital Marketing Campaigns
Recently I have had the chance to spend some time with clients discussing various issues, not the least of which was marketing. These are not web based companies they are traditional booking and rental...
0 comments66Small Business Web Lead Statistics
I recently surveyed our client and prospect base to ask the question where do they now generate most of their sales leads. Our clients are small companies in North America, UK and Australia/ NZ. The results of the survey were interesting. I...
0 comments64Managing your Artist Promotions
Entertainment Agencies, promoters, entertainment venues and even self managed Artists all face the same promotion challenge. How to get your Act or Event noticed! Increasingly most are using digital means to promote their events, and with some...
1 comment50Yellow Pages Change is Needed
The other night I came home, late and as I stumbled to find the key to the front door, I tripped over the latest yellow pages which had been left at my door. "Not happy" Ok, so why did they deliver them! ...
2 comments62Decline of Print Advertising is no Laughing Matter
Political Cartoonists have long been a key element of any quality newspaper. Effectively they gave the visual daily editorial in a simple often humorous way. Their charactures of politicians often...
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